Lead Conversion: Part Three
Successfully Converting Telephone Leads Two weeks ago I talked about converting internet leads … and last week I talked about converting “live” leads. Today I want to talk about converting telephone...
View ArticleAsk Denise: How Much to Spend on Marketing
“Denise, I’ve been wondering … What percentage of my income do you think I should spend on marketing?” A: I get this question all the time, and I have to tell you – there’s no one right answer. There...
View ArticleAsk Denise: Open Houses
Q: I’m trying to do some planning for 2013, and am wondering about open houses. More and more people I talk to think they’re a waste of time. I don’t really like to do them. Should I just leave them...
View ArticleAsk Denise: Easy Leads
Q: “Denise, I am a bit burned out but need some leads. What are some things that most agents aren’t doing?” A: If you are looking for leads quickly, then you need to focus on marketing to people who...
View ArticleAsk Denise: Burnout Recovery
Q: “Denise, I had a tough year last year. I don’t want to get into it, but until that point I had always been a people person. You know…if I was short on business, I just needed to do an open house and...
View ArticleAsk Denise: Breaking Away from Bad Leads
Q: “Denise, I have about 50% of my business coming from a relocation company which sounds great, right? I get around 20 transactions per year from this lead generation source. But at the end of the...
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Polly Wanna… CARROT?
For years, I have listened to agents complain about the unresponsiveness of their potential clients or online leads. When I question them about what they think is going on, they usually respond with,...
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